Travel Sales with AI, Virgin Voyages’ Generative Strategy and Google Cloud

Virgin Voyages and Google Cloud have just announced a strategic partnership to integrate generative AI into the cruise line’s entire business.

More than 50 specialized AI agents are now deployed on Gemini Enterprise across the company.

« Email Ellie, » the first agent resulting from this collaboration, has already had a significant commercial impact, contributing to a record month of sales and validating the company’s ambitious AI strategy.

Built on Gemini Enterprise, an agent platform designed to bring the power of Google AI to every employee, Virgin Voyages’ new AI agents are designed to meet diverse business needs and can be easily created without technical experience.