In its 50th year of existence, the brand achieved a 22% increase in booking revenues compared to the previous year, welcomed 88 new establishments, launched a brand new website and crossed the threshold of three million members joining its « I Prefer » loyalty programme.
Preferred Hotels & Resorts generated $1.66 billion in reservation-related revenue for its member properties worldwide in 2018, a 22 % increase over 2017.
The group welcomed 88 new hotels, resorts and residences in 28 different countries. In addition, the brand has shown great dynamism during its 50th year of existence by launching a new website, www.PreferredHotels.com [1], by exceeding the three million members registered in its I Prefer loyalty program and by reaching the 1st rank of the world’s leading large hotel chain preferred by TripAdvisor travellers.
« Driven by an ongoing commitment to the independent hotel experience, our global team approached 2018 with unfailing energy, which enabled us to execute a strategic vision and win major victories, » said CEO Lindsey Ueberroth.
« As Preferred Hotels & Resorts enters its 15th year with our family, I am proud of all we have achieved and very inspired by this momentum that marks the beginning of a new cycle in our brand’s heritage« .